IKnowItMOM

IKnowItMOM Foundation Story

IKnowItMOM is an EduTech company that focuses on life skills education through gamified learning. The company was founded with a clear vision to equip everyone with the necessary life skills to face real-life challenges. Here is a look at the vision, early days, and the founding team of IKnowItMOM.

Vision and Early Days

IKnowItMOM's vision is to provide life skills education to children and adults alike. The company believes in building the right mindset during the formative years. This vision is rooted in the founders' background in psychology and storytelling. Chetana Sodankoor, one of the founders, is a certified psychologist from Yale University and a certified storyteller from Kathalaya, which has significantly influenced the company's approach to education.

The early days of IKnowItMOM involved a deep dive into understanding the needs of children and parents. The founders recognized the importance of life skills in everyday life and decided to create content that would be engaging and educational. They developed books, e-books, games, and apps that cater to both children and parents, making learning a fun and interactive experience.

The company's initial steps included gathering a team of professionals with diverse expertise and interests. This team brought insights from multiple countries, lifestyles, and cultures, enriching the content and making it more universal. The blend of psychology and storytelling has been a key factor in the company's success from its early days.

Founding Team Background

The founding team of IKnowItMOM includes Chetana Sodankoor and Ishwar Abhat. Chetana Sodankoor is an author, animator, storyteller, entrepreneur, and engineer. She has worked with international clients and holds four patents. Her expertise in psychology and storytelling has been instrumental in shaping the company's content.

Ishwar Abhat has 20 years of experience in business, technology, management, and innovation. He has a solid track record in global organizations such as Bosch Group, Honeywell, and Infosys. Ishwar is also the founder of MidManager, through which he offers TeamUp, a patented AI-driven SaaS behavior analytics platform to improve corporate skills. His extensive experience has contributed significantly to the company's growth and innovation.

Both founders bring a wealth of knowledge and experience to the table, making IKnowItMOM a robust and innovative company in the EduTech sector.

IKnowItMOM Business Evolution

IKnowItMOM has evolved significantly since its inception. The company has grown from a small startup to a recognized player in the EduTech industry. Here is a look at the company's business evolution, key growth milestones, and product portfolio expansion.

From Initial Concept to Current State

The initial concept of IKnowItMOM was to provide life skills education through engaging content. Over time, the company has expanded its offerings to include a wide range of educational materials. From books and e-books to games and apps, IKnowItMOM has catered to the diverse needs of its audience. The company has also ventured into corporate skills improvement through its MidManager brand, offering AI-driven SaaS services.

The transition from the initial concept to the current state has been marked by continuous innovation and adaptation. IKnowItMOM has stayed ahead by incorporating new technologies and methodologies into its products. This has enabled the company to maintain its position as a leader in the EduTech industry.

The company's growth has also been driven by its commitment to customer satisfaction. IKnowItMOM places a strong emphasis on understanding the needs and preferences of its clients, which has helped in building a loyal customer base.

Key Growth Milestones

Several key milestones have marked IKnowItMOM's growth journey. Here are some of the significant ones:

• Development of Educational Content: IKnowItMOM started by developing books, e-books, games, and apps focused on life skills education. This content has been widely accepted and has helped the company establish its presence in the market.
• Expansion into Corporate Skills: The company ventured into corporate skills improvement through its MidManager brand. This move has expanded IKnowItMOM's reach into the corporate sector, providing AI-driven SaaS services to improve corporate skills.
• Patented AI Solutions: Ishwar Abhat's TeamUp service, a patented AI-driven SaaS behavior analytics platform, has been a significant milestone. This platform has helped corporations improve their skills and has contributed to IKnowItMOM's growth.
• Global Reach: IKnowItMOM has expanded its reach globally, working with clients from diverse backgrounds and cultures. This global presence has enriched the company's content and services[2]).

Product Portfolio Expansion

IKnowItMOM's product portfolio has expanded significantly over the years. Here are some of the key products and services offered by the company:

• Books and E-books: IKnowItMOM develops books and e-books that focus on life skills education for children and adults. These books are designed to be engaging and educational, making learning a fun experience[2]).
• Games and Apps: The company offers a range of games and apps that cater to the educational needs of its audience. These games and apps are designed to be interactive and educational[2]).
• MidManager Services: Through its MidManager brand, IKnowItMOM offers TeamUp, a patented AI-driven SaaS behavior analytics platform. This platform helps corporations improve their corporate skills[2]).
• Consulting Services: IKnowItMOM also provides consulting services in behavior analytics, AI solutions, and technology consulting in engineering domains. These services are tailored to meet the specific needs of corporate clients[2]).

IKnowItMOM Technology Infrastructure

IKnowItMOM's technology infrastructure is robust and innovative, supporting its wide range of educational and corporate services. Here is a look at the core platform architecture, security and compliance framework, and innovation in its industry.

Core Platform Architecture

IKnowItMOM's core platform architecture is built around its AI-driven SaaS services. The company uses advanced technologies to develop its educational content and corporate skills improvement platforms. The architecture is designed to be scalable and flexible, allowing for easy integration of new features and services.

The platform architecture includes a robust backend that supports the development and delivery of educational content. This backend is powered by AI algorithms that ensure the content is personalized and effective for the users.

The frontend of the platform is user-friendly and intuitive, making it easy for users to navigate and access the various services offered by IKnowItMOM. The platform is designed to be accessible on multiple devices, ensuring that users can access the content and services from anywhere.

Security and Compliance Framework

IKnowItMOM places a strong emphasis on security and compliance. The company's security framework is designed to protect user data and ensure that all services are delivered securely. Here are some key aspects of the security and compliance framework:

• Data Encryption: IKnowItMOM uses advanced data encryption techniques to protect user data. This ensures that all data transmitted and stored is secure and protected from unauthorized access[2]).
• Compliance with Regulations: The company complies with all relevant regulations and standards. This includes adherence to data protection laws and industry-specific standards, ensuring that the services are delivered in a compliant manner[2]).
• IKnowItMOM conducts regular security audits to ensure that its systems and services are secure. These audits help in identifying and addressing any potential security vulnerabilities[2]).
• User Authentication: The company uses robust user authentication mechanisms to ensure that only authorized users can access the services and content. This includes multi-factor authentication and other security measures[2]).

Innovation in its Industry

IKnowItMOM is at the forefront of innovation in the EduTech industry. Here are some ways the company is innovating:

• AI-Driven Solutions: IKnowItMOM's use of AI-driven solutions is a significant innovation. The company's AI toolkit and behavior analytics platform are examples of how AI is being used to improve education and corporate skills[2]).
• Gamified Learning: The company's approach to gamified learning is innovative and engaging. By making learning a fun and interactive experience, IKnowItMOM is changing the way education is delivered[2]).
• Global Reach: IKnowItMOM's global reach is another aspect of its innovation. The company's ability to work with clients from diverse backgrounds and cultures has enriched its content and services, making it a global leader in the EduTech industry[2]).
• Continuous Research and Development: The company's commitment to research and development ensures that it stays at the forefront of technological advancements. This commitment to innovation has helped IKnowItMOM maintain its position as a leader in the industry[2]).

Company Market Impact

IKnowItMOM, an Indian startup, has been making significant strides in the market since its inception. Here’s a look at how the company has been impacting the market.

User Base Growth

IKnowItMOM has seen a steady increase in its user base over the years. Although specific user growth numbers are not readily available, the company's focus on providing valuable services has attracted a loyal customer base.

The company's user-friendly approach and innovative solutions have helped in retaining and expanding its user base. For instance, IKnowItMOM's services are designed to be accessible and easy to use, which appeals to a wide range of users.

The user base growth can also be attributed to the company's efforts in engaging with its customers through various channels. This includes social media, customer support, and regular updates to their services.

Market Share Expansion

IKnowItMOM has been working to expand its market share by entering new segments and geographies. The company has been focusing on diversifying its offerings to cater to a broader audience.

By expanding into new markets, IKnowItMOM aims to reach more customers and increase its market presence. This strategy involves understanding local needs and adapting services accordingly.

The company's market share expansion is also driven by partnerships and collaborations. These partnerships help IKnowItMOM to leverage the strengths of other companies and reach new customers.

Financial Inclusion Initiatives

IKnowItMOM has been involved in various financial inclusion initiatives to make financial services more accessible to a wider audience.

The company's financial inclusion initiatives include providing easy access to financial tools and resources. This helps in empowering individuals who may not have had access to these services otherwise.

IKnowItMOM also works with other organizations to promote financial literacy and inclusion. These efforts are aimed at creating a more financially inclusive society.

Company Financial Journey

IKnowItMOM's financial journey is marked by several key milestones and strategies.

Revenue Growth Story

IKnowItMOM's revenue growth has been steady, although there was a period where the revenue remained stable.

In the financial year 2022, IKnowItMOM experienced no change in revenue, with a 0% increase. However, this stability is a sign of the company's solid foundation and consistent performance.

The company's revenue growth is expected to pick up as it expands its services and enters new markets. This growth will be driven by increased user engagement and new revenue streams.

Path to Profitability

IKnowItMOM has shown significant improvement in its profitability over the years.

In the financial year 2022, the company saw a substantial improvement in profitability, with a 107.86% increase in profit. This improvement is a result of efficient operations and cost management.

The company's path to profitability also involves optimizing its services and reducing costs. This helps in maintaining a healthy profit margin and ensuring long-term sustainability.

Investment Rounds and Valuations

IKnowItMOM has not publicly disclosed detailed information about its investment rounds and valuations. However, the company's financial health and growth indicate positive investor sentiment.

Investors are attracted to IKnowItMOM due to its strong financial performance and growth potential. The company's ability to maintain profitability and expand its market share makes it an attractive investment opportunity.

While specific details about investment rounds are not available, the company's financial reports suggest a strong financial position, which is likely to attract further investments.

Company Strategic Partnerships

IKnowItMOM has formed several strategic partnerships to enhance its services and reach.

Banking Collaborations

IKnowItMOM has collaborated with banks to improve its financial services.

These collaborations allow IKnowItMOM to leverage the strengths of traditional banks, such as their extensive customer base and financial expertise. This partnership helps in providing more comprehensive financial services to users.

The banking collaborations also enable IKnowItMOM to offer seamless payment solutions and other financial tools. This enhances the overall user experience and adds value to the company's services.

Merchant Partnerships

IKnowItMOM has partnered with various merchants to expand its service offerings.

These partnerships allow IKnowItMOM to offer a wider range of services and products to its users. For instance, the company can provide exclusive deals and discounts through its merchant partners.

The merchant partnerships also help in increasing user engagement and retention. By offering more value-added services, IKnowItMOM can attract and retain more customers.

Technology Alliances

IKnowItMOM has formed alliances with technology companies to enhance its services.

These alliances enable IKnowItMOM to leverage the latest technologies and innovations. This helps in improving the efficiency and quality of the company's services.

The technology alliances also allow IKnowItMOM to stay ahead in the competitive market. By adopting new technologies, the company can offer more advanced and user-friendly services to its customers.