Knorish (knorish.com)

Knorish (knorish.com)

In a world where knowledge sharing is key, Knorish has revolutionized the way experts monetize their skills. Founded in 2016 by Kinner N Sacchdev and Rakhi Wadhwa, Knorish has grown from a humble beginning to a robust platform that empowers creators to turn their knowledge into tangible businesses. With a mission to change the way people learn, Knorish has enabled courses in over 590 domains, accessed from 45 countries, and proudly boasts of enabling more than 40,000 academies worldwide. By providing a comprehensive suite of tools, Knorish has made it possible for anyone to start and grow their online business, making a significant impact in the gig economy.
Key Details
City
Gurugram
Founded In
2016
Founders
Kinner N Sacchdev, Rakhi Wadhwa
Category
edtech
Website
Click here

Knorish Foundation Story

Knorish is a startup from India that focuses on helping people share their knowledge online. The company was founded by Kinner N Sacchdev and Rakhi Wadhwa, who had a vision to make online learning easier and more accessible. Here is a look at how Knorish began and the people behind it.

Vision and Early Days

Knorish started with a simple yet powerful idea: to make it easy for anyone to create and sell online courses. After the public beta launch in 2018 with just two developers, the co-founders began working full-time on Knorish in December 2019. Their mission was clear: to change the way people learn by providing all the tools needed to turn knowledge into a sustainable and profitable business.

The early days were challenging, but the founders were driven by their vision. They realized that existing platforms were not comprehensive enough, requiring large sums of money and technical expertise to set up. Knorish aimed to fill this gap by offering a complete solution under one dashboard.

The founders believed in listening to and serving their customers. Before every decision, they asked themselves, 'How will this benefit our customers?' This focus on customer service has been a key factor in Knorish's growth.

Founding Team Background

Kinner N Sacchdev and Rakhi Wadhwa, the co-founders of Knorish, have extensive experience working with Fortune 500 companies and premium academic institutions. They launched products, content, and courses for these organizations, which gave them insight into the difficulties of creating an online business. This experience motivated them to create a platform that would simplify the process of building and selling online courses.

Kinner Sacchdev is the CEO of Knorish and has been instrumental in shaping the company's direction. Rakhi Wadhwa brings her expertise in marketing and business development, helping Knorish grow its user base and expand its offerings.

The founding team's background in both technology and business has been crucial in developing a platform that is both user-friendly and feature-rich.

Knorish Business Evolution

Since its inception, Knorish has undergone significant growth and development. Here’s a look at how the company has evolved from its initial concept to its current state.

From Initial Concept to Current State

Knorish began as a simple platform to help individuals create and sell online courses. Over time, it has grown into a comprehensive solution that includes tools for building, launching, marketing, and selling courses, webinars, and memberships. The platform now supports over 40,000 academies worldwide, offering courses in more than 590 domains.

The company has expanded its features to include AI-powered tools, branded websites, mobile apps, and advanced analytics. This growth has been driven by the need to provide a one-stop solution for content creators and businesses looking to monetize their knowledge.

Today, Knorish is used by experts, coaches, and creators across 45 countries, making it a global player in the online education sector.

Key Growth Milestones

Knorish has achieved several key milestones since its founding. Here are some notable ones:

  • Public beta launch in 2018 with just two developers.
  • Full-time operations began in December 2019.
  • Growth to over 40,000 academies worldwide.
  • Courses and webinars in more than 590 domains.
  • Expansion to 45 countries.


These milestones reflect the company's rapid growth and its ability to meet the needs of a diverse range of users.

Knorish has also been recognized by leading news outlets and has won several awards, further solidifying its position in the market.

Product Portfolio Expansion

Knorish has continuously expanded its product portfolio to meet the evolving needs of its users. Here are some key features and tools that have been added:

  • AI-powered funnel builder and content creation tools.
  • Branded websites and mobile apps for a complete learning experience.
  • Sell courses, webinars, workshops, and digital downloads.
  • AI website and landing page builder.
  • Unlimited video and content upload with fast delivery.
  • Conduct webinars and sessions with MS Teams integration.
  • Memberships and subscriptions with various payment options.


These features have made Knorish one of the most feature-rich platforms globally, catering to a wide range of needs for content creators and businesses.

The platform also includes advanced analytics, community building tools, and secure payment gateways, making it a comprehensive solution for online education and business growth.

Knorish Technology Infrastructure

Knorish's technology infrastructure is robust and designed to ensure security, compliance, and innovation. Here’s a detailed look at its core architecture and security measures.

Core Platform Architecture

Knorish runs on best-in-class infrastructure using Amazon Web Services (AWS) and Microsoft Azure. This setup ensures scalability, reliability, and high performance. The platform uses AI-enhanced tools to create mobile-first sites and pages, making it easy for users to manage everything in one place without separate hosting.

The platform is built with a drag-and-drop builder, allowing users to create custom branded websites and mobile apps. This flexibility and ease of use have been key to Knorish's success.

Knorish also integrates with trusted tools like Pabbly and Zapier, enabling users to customize and automate their growth strategies[2]).

Security and Compliance Framework

Security is a top priority for Knorish. Here are some of the measures in place:

  • Full SSL security: All data is encrypted, and any request without SSL/HTTPS is rejected.
  • Amazon GuardDuty: Continuous monitoring for malicious activity and unauthorized behavior.
  • AWS WAF firewall: Protection against common web exploits.
  • Software Development Lifecycle (SDLC): Regular practices to ensure the reliability and quality of the final product.
  • Digital Rights Management (DRM): Strict policies to limit access to systems and data.


Knorish ensures that all committed code changes are reviewed and tested multiple times before production. The company also conducts regular security training and awareness activities for its employees.

The platform is compliant with various regulations and standards, ensuring the security and confidentiality of user data[3]).

Innovation in its Industry

Knorish has been innovative in several ways, setting it apart in the online education sector. Here are some examples:

  • AI-powered content creation: Knorish uses AI to create incredible content for websites, landing pages, and courses in seconds.
  • Automated lead generation: The platform helps users generate and nurture leads with opt-in lead magnets and high-converting pages.
  • Community building: Knorish offers tools for fostering an active community with engaging forums, webinars, and masterclasses.
  • Advanced analytics: The platform provides seamless tracking of learner engagement, course completions, and sales analytics.


These innovations have helped Knorish transform the way people create and sell online courses, making it a leader in its industry[2]).

The company's focus on innovation and customer service has enabled it to grow rapidly and make a significant impact on the lives of millions of learners worldwide[1]).

Company Market Impact

Knorish, an Indian startup, has made a significant impact in the online education and content creation market. Here’s a look at how they have grown and expanded their influence.

User Base Growth

Knorish has seen remarkable growth in its user base since its inception. Launched in 2018, the platform has quickly gained traction among hobbyists, professionals, and niche experts. As of today, Knorish proudly boasts of enabling more than 40,000+ academies across the world[6].The user base spans across 45 countries, with courses, webinars, and coaching programs in over 590 domains. This diverse range includes subjects from wine tasting to digital marketing, crypto to painting, and life coaching to entrepreneurship. The platform's user-friendly interface and comprehensive tools have made it a go-to choice for many content creators[6].

Market Share Expansion

Knorish's market share has expanded significantly, both domestically and internationally. The platform has established a strong foothold in India and is now setting its sights on overseas expansion. With a presence in 45 countries, Knorish is catering to a global audience, making it one of the leading platforms in the online education sector[7].The platform's versatility is underscored by its client base, which includes prominent entities like the Bombay Stock Exchange, People Strong, and Symbiosis University. This diverse client base highlights Knorish's ability to adapt to various industries and educational domains[7].

Financial Inclusion Initiatives

Knorish has also made strides in financial inclusion by enabling content creators to monetize their knowledge. The platform provides all the necessary tools for creators to build, launch, market, and sell online courses. This has empowered many individuals and businesses to turn their knowledge into a sustainable and profitable business[6].For instance, Sanjeev Kapoor’s Academy on Knorish earned $140K in just three months, and Srimantha amassed $235K in course sales from 5,000 students. These success stories demonstrate how Knorish is helping creators generate significant revenue through their content[7].

Company Financial Journey

Knorish's financial journey has been marked by steady growth and strategic investments.

Revenue Growth Story

Knorish has seen a steady increase in revenue since its launch. The platform's ability to help content creators monetize their knowledge has been a key driver of this growth. With over 40,000 academies and a user base spanning 45 countries, Knorish has been able to generate substantial revenue through course sales, webinars, and other content-related activities[6].The success of its clients, such as Sanjeev Kapoor’s Academy and Srimantha, also contributes to Knorish's revenue growth. These clients have achieved significant financial milestones using the platform, which in turn reflects positively on Knorish's financial health[7].

Path to Profitability

Knorish is on a clear path to profitability, driven by its expanding user base and the increasing demand for online education. The platform's focus on providing comprehensive tools for content creation and monetization has helped it maintain a strong financial position.Here are some key factors contributing to Knorish's path to profitability:

  • Diverse Revenue Streams: Knorish generates revenue from course sales, webinars, and other content-related activities.
  • Growing User Base: The platform's expanding user base ensures a steady increase in revenue.
  • Client Success: The financial success of its clients reflects positively on Knorish's financial health[7].


Investment Rounds and Valuations

Knorish has secured significant investments to fuel its growth. In its run-up to a Series A round, Knorish closed its Series A extension round, bringing the total funds raised to $2.65 million. This round saw participation from DSP Family Office, Venture Catalyst, and Key Venture Investor Forum[7].The investment marks a significant milestone for Knorish, highlighting the confidence investors have in the platform's potential. Here are some key details about the investment rounds:

  • Total Funds Raised: $2.65 million
  • Investors: DSP Family Office, Venture Catalyst, Key Venture Investor Forum
  • Financial Advisor: Key Venture’s Investment Banking vertical[7].
    Company Strategic PartnershipsKnorish has formed several strategic partnerships to enhance its offerings and expand its reach.
  • Banking Collaborations
  • While Knorish does not have direct banking collaborations, its focus on financial inclusion and monetization of content aligns with the broader financial sector's goals. The platform's ability to help creators generate revenue can be seen as a form of financial inclusion, which is often a focus of banking and financial institutions[8].However, Knorish's growth and expansion plans may involve future collaborations with financial institutions to enhance its payment processing, financial analytics, and other related services.
  • Merchant Partnerships
  • Knorish has not explicitly mentioned merchant partnerships, but its platform is designed to support various types of content creators and businesses. The platform's tools for building, marketing, and selling online courses can be beneficial for merchants looking to expand their online presence.Here are some potential ways Knorish could engage in merchant partnerships:
  • Content Creation Tools: Providing merchants with tools to create and sell online courses related to their products or services.
  • Marketing Support: Offering marketing support to help merchants reach a wider audience.
  • Revenue Sharing: Collaborating on revenue-sharing models to incentivize merchants to use the platform[6].
    Technology AlliancesKnorish has formed significant technology alliances, particularly in the AI and SaaS space. The platform has evolved into a deep-tech AI SaaS platform, recognized as one of the Top 20 AI Startups in India by Google for Startups Accelerator for AI startups – Class 7[7].Here are some key technology alliances and initiatives:
  • AI-Powered Modules: Knorish has integrated Generative AI-Powered modules to enhance its content creation and monetization capabilities.
  • Dashboard Modules: The platform boasts over 19 modules within its dashboard to create every single piece for the content-to-revenue journey.
  • Tech Stack Upgrades: Knorish is focused on upgrading its tech stack, specifically enhancing GPT offerings and introducing enterprise-centric products[7].
    These technology alliances and innovations are crucial for Knorish's continued growth and its mission to build the world's most convenient AI-Powered Superapp for content monetization.