Eduauraa is an EdTech startup from India that aims to make education as affordable as entertainment. Here’s how it all began.
Eduauraa was founded with a clear vision: to make quality education accessible to everyone, especially those from lower and middle-class backgrounds. The founder, Akanksha Chaturvedi, noticed that while many people in India could afford OTT apps like ZEE5 and VOOT, they couldn’t afford expensive EdTech subscriptions. She asked, "Can we make education available the way entertainment is?" This question led to the creation of Eduauraa[1][3][4].
The early days involved 18 months of content and product development. The team worked hard to create high-quality, interactive content that would engage students. Their goal was to reduce the entry barrier for e-learning by making education affordable and accessible.
Akanksha Chaturvedi, the founder and CEO of Eduauraa, is a Columbia University alumnus. She brings a strong educational background and a passion for making education accessible. Along with Akanksha, Shital Chaturvedi and Sanjay Vaidh are also part of the founding team and serve as directors of the company[5].
The team's diverse background and experience have been crucial in shaping Eduauraa's vision and strategy. Akanksha’s vision is clear: "Education should be a right, and not a privilege."[1]
Eduauraa has evolved significantly since its inception. Here’s a look at its journey from the initial concept to its current state.
Eduauraa started by identifying the need for affordable education. The team realized that existing EdTech subscriptions were too expensive for most students. They decided to offer their content at an "OTT price" of Rs 999 a year, which is significantly lower than other EdTech platforms[1][3].
The platform was launched after extensive content and product development. It quickly gained traction, with over 25,000 downloads in a short period. This success was a testament to the demand for affordable and quality education[1].
Eduauraa has achieved several key milestones:
These milestones reflect the company’s growth and commitment to its vision.
Eduauraa’s product portfolio has expanded significantly:
The platform also offers live classes, personalized doubt-solving sessions, and counseling to make learning more comprehensive and enjoyable[4>.
Eduauraa’s technology infrastructure is robust and innovative. Here’s a look at its core architecture and innovative features.
Eduauraa’s platform is built with high-quality video content, animations, and interactive features. The content is created in-house by experienced teachers, subject matter experts, visualizers, animators, and producers. This ensures that the content is both engaging and educational[1].
The platform supports multiple languages, including English, Hindi, and Marathi, to cater to a broader audience. This linguistic diversity helps in reaching students across different regions of India[1][2].
Eduauraa ensures that its platform is secure and compliant with necessary regulations. While specific details on security measures are not extensively documented, the company’s focus on providing a safe and reliable learning environment is evident from its user-centric approach.
The platform is ad-free, which enhances the learning experience by minimizing distractions. This also ensures that students can focus on their education without interruptions[1].
Eduauraa is innovative in several ways:
These innovations have helped Eduauraa stand out in the crowded EdTech market in India.
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Eduauraa, an EdTech startup from India, has been making significant impacts in the education sector. Here’s how they are changing the game:
Eduauraa has seen remarkable growth in its user base since its inception. After 18 months of content and product development, the app has garnered over 25,000 downloads. This growth is attributed to its affordable pricing model, making education accessible to a wider audience[1).
The platform offers 6,000 hours of K-12 content at an "OTT price" of Rs 999 a year, which is unprecedented in the EdTech industry. This pricing strategy has helped in reducing the entry barrier for e-learning, especially for students from lower and middle-class backgrounds.
Additionally, Eduauraa's content is available in Hindi and English, addressing the language barrier for students in India's northern belt. This multilingual approach has further expanded its user base across different regions[1).
Eduauraa is expanding its market share by targeting the vast K-12 segment in India. The EdTech market in India is valued at $180 billion, with the K-12 segment accounting for over 52 percent of this market. Eduauraa aims to stand out through its disruptive pricing and local language availability[1).
The company has also launched a franchise model to expand its physical footprint. This includes setting up Eduauraa Classroom Franchises, which require an investment of EUR 1.7 - 3.4 thousand and offer a profit margin of 12 percent. This model helps in reaching more students and increasing its market presence[2).
Eduauraa’s strategic partnership with Zee5, a popular OTT platform, also aids in its market expansion. This partnership allows Eduauraa to offer education packs at discounted rates to Zee5 Premium subscribers, further increasing its user base[4).
Eduauraa’s primary goal is to make quality education affordable and accessible. The platform’s pricing is designed to be on par with OTT apps, ensuring that if users can afford entertainment, they can also afford education. This approach is part of Eduauraa’s vision to empower students from lower and middle-class backgrounds by removing the affordability barrier[1).
The company offers various value-added services (VAS) such as e-books, test papers, mind maps, MCQs, past papers, and practice material, all at an affordable rate. This comprehensive approach to education ensures that students have all the resources they need without breaking the bank[6]).
Eduauraa’s financial inclusion initiatives also include personalized learning experiences. The platform uses AI, ML, and human interaction to provide adaptive learning, making education more enjoyable and effective for all students[9]).
Eduauraa’s financial journey is marked by strategic decisions and a focus on long-term gains. Here’s a look at their revenue growth, path to profitability, and investment rounds:
Eduauraa’s revenue model is primarily based on subscriptions. The platform offers packs priced at Rs 999, Rs 1,499, and Rs 2,499, depending on the VAS opted for. Despite being self-funded for nearly two years, Eduauraa has managed to generate significant revenue through its subscription model[6]).
However, the company experienced a minor drop in revenue in the financial year 2023, with a 9.34% decrease. This was accompanied by a substantial fall in profitability, with a 103.71% decrease in profit. Despite these challenges, Eduauraa remains committed to its vision of affordable education[10]).
The revenue growth is also supported by its franchise model, which generates additional income through commissions on sales. Eduauraa charges a 15% commission on the sales generated by its franchisees[7]).
Eduauraa’s path to profitability is focused on long-term gains rather than short-term profits. The company believes in bypassing short-term losses to achieve its mission of democratizing education. Akanksha Chaturvedi, the founder and CEO, emphasizes that the company is building a “revolutionary product” that will yield long-term benefits[6]).
Despite the financial challenges in FY 2023, including a drop in net worth and profitability, Eduauraa remains optimistic about its future. The company’s focus on high-quality, affordable education and its innovative distribution model are key factors in its path to profitability[10]).
Eduauraa’s financial health is also reflected in its EBITDA, which showed a 44.87% increase in FY 2023. This indicates the company’s ability to manage its operational expenses effectively[10]).
Eduauraa has been self-funded for nearly two years and has no immediate plans to raise capital. The company chose to focus on proof of concept before scaling up. This approach has allowed Eduauraa to maintain control over its vision and strategy[6]).
As of now, there is no public information on specific investment rounds or valuations. However, the company’s financial performance and market impact suggest a strong potential for future investments and growth[10]).
Eduauraa’s authorized capital is Rs 1.00 M, and its paid-up capital is Rs 0.13 M, indicating a careful and sustainable approach to financial management[10]).
Eduauraa has formed several strategic partnerships to enhance its offerings and reach. Here are some of the key partnerships:
While there is no specific information available on Eduauraa’s banking collaborations, the company’s focus on financial inclusion suggests potential future partnerships with banks to make education more accessible. Such collaborations could involve financing options for subscriptions or other financial services to support students[6]).
In the EdTech sector, banking collaborations can be crucial for offering affordable payment plans and scholarships, which aligns with Eduauraa’s mission of democratizing education.
Eduauraa has a significant partnership with Zee5, an OTT platform. This partnership allows Eduauraa to offer education packs at discounted rates to Zee5 Premium subscribers. This collaboration helps in expanding Eduauraa’s user base and making education more accessible through a popular entertainment platform[9]).
Ranveer Singh, a well-known actor, is also the brand ambassador for Eduauraa, which aids in promoting the platform and attracting more users[9]).
Eduauraa leverages advanced technology to provide high-quality, interactive learning experiences. The platform uses AI, ML, and human interaction to offer personalized learning, adaptive learning, and progress tracking. These technological alliances are crucial for enhancing the learning experience and making it more engaging and effective[9]).
The company has also integrated various interactive and collaborative learning techniques such as mind-maps, e-books, MCQs, test papers, and past year's board exam papers. These features are designed to make learning fun and accessible[7]).
Eduauraa’s technology alliances also include the development of the Eduauraa Proficiency Quotient (EPQ) and the Eduauraa Assistant, which help students assess their progress and schedule their studies effectively[7]).
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