Liger Mobility is an Indian startup that aims to make two-wheelers safer and more comfortable. Here’s how it all began.
Liger Mobility was founded in late 2016 with a clear vision: to transform the two-wheeler experience. The name "Liger" comes from the hybrid animal that is a mix of a lion and a tiger, symbolizing strength and innovation. The founders wanted to bring together the convenience of two-wheelers and the comfort and safety of four-wheelers[1][3).
The company's early days were marked by a focus on developing proprietary Auto Balancing technology. This technology is designed to make two-wheelers safer for everyone, especially new riders who might struggle with balancing[2][3).
The founding team of Liger Mobility consists of Ashutosh Upadhyay and Vikas Poddar. Ashutosh, a graduate from IIT Kharagpur, has extensive experience in building products and ventures. He has worked with global organizations like Airbus, Tata Consulting Engineers, and Infosys across India and Europe[1][2).
Vikas Poddar, with degrees in Electrical Engineering from IIT Madras and an MBA from ISB, brings a strong technical and business background. He worked on core chip designing at Nvidia before co-founding Liger Mobility[1][2]).
Liger Mobility has come a long way since its inception. Here’s a look at its journey from the initial concept to its current state.
The initial concept of Liger Mobility involved developing self-balancing technology for two-wheelers. Over the years, the company has refined this technology through multiple rounds of design, development, and testing. In 2017, Liger won an idea stage grant from SINE IIT Bombay DST, which further boosted their progress[1][3]).
Today, Liger Mobility is on the verge of launching its fully developed products, the Liger X and Liger X+, which were unveiled at the Auto Expo in January 2023. These scooters feature advanced technologies like learner mode, live location tracking, and over-the-air software updates[2][3]).
Liger Mobility has achieved several key milestones. It was recognized by the Indian Smart Grid Forum as ‘EV of the Year’ and was selected for the Government of India’s ‘Motion’ – a Center of Entrepreneurship (CoE) in Autonomous, Connected, Electric and Shared (ACES) Mobility[1][3]).
The company has also been mentored by the Ministry of Heavy Industries (MHI) and the Automotive Research Association India (ARAI). Additionally, Liger Mobility was showcased to the Prime Minister's Office during Startup India’s Raise 2020[1][3]).
Liger Mobility's product portfolio includes the Liger X and Liger X+ self-balancing electric scooters. The Liger X features a removable lithium-ion battery pack with a range of 60 km and a top speed of 65 kmph. The Liger X+ has a non-removable battery pack with a range of 100 km and additional features like turn-by-turn navigation and smartphone pairing[2][3]).
These scooters are designed to enhance rider safety and comfort, especially for new riders. They also come with features like FootFreeStop, ReverseRide, and TrafficMode to make riding easier and stress-free[5]).
Liger Mobility's success is built on a robust technology infrastructure. Here’s a look at its core platform architecture, security framework, and innovations.
Liger Mobility's technology is built around core sciences, IoT, and AI. The company focuses on design, IP, software, hardware, and assembly to ensure high-quality products. While they design and develop all components in-house, they collaborate with experienced manufacturing partners for production[2][3]).
Their self-balancing technology is a key differentiator, allowing the scooters to balance themselves without any intervention from the rider. This technology can be turned off once the scooter reaches a certain speed[2][3]).
Liger Mobility ensures that its products are secure and compliant with industry standards. The scooters come with features like towing alerts, accident alerts, and live location tracking to enhance safety. Additionally, they are capable of receiving over-the-air software updates to keep the technology up-to-date[3]).
The company adheres to strict industry-standard approaches to ensure the quality and reliability of its products. This includes rigorous testing and quality control measures[2]).
Liger Mobility is a pioneer in introducing self-balancing technology to the two-wheeler segment. This innovation aims to attract new riders who have never ridden a two-wheeler before and reduce the learning curve for balancing. The technology also has potential applications in commercial markets like last-mile delivery and ride-sharing, where it can save operational costs by reducing vehicle damages[2][3]).
The company plans to further innovate by focusing on autonomous features, which will be relevant for two-wheeler shared mobility markets. They are looking to raise $30-50 million to ramp up sales and expand into domestic and export markets[2]).
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Liger Mobility, an Indian startup, is making a significant impact in the two-wheeler market. Founded in 2016, the company aims to make two-wheelers safer and more comfortable for everyone. Here’s how they are achieving this:
Liger Mobility is attracting a wide range of users, including those who have never ridden a two-wheeler before. The self-balancing technology of their scooters, such as the Liger X and Liger X+, reduces the learning curve and fear associated with balancing[7][8].
The company's focus on safety and comfort has led to a growing user base. For instance, the self-balancing feature is particularly appealing to new riders and those with disabilities. This technology helps in increasing rider safety and shortening the learning curve, making it easier for more people to adopt two-wheelers[8].
In addition, Liger Mobility's scooters are designed with features like learner mode, live location tracking, and accident alerts, which further enhance the riding experience and attract more users. The company's innovative approach is likely to continue attracting a diverse and growing user base.
Liger Mobility is expanding its market share in the electric two-wheeler segment. The Indian electric two-wheeler market has seen significant growth, with sales increasing by 336% in 2022 compared to 2021. Liger Mobility is capitalizing on this trend by introducing unique features that set their products apart from competitors[8].
The company's self-balancing scooters are particularly relevant in a market where scooters dominate motorcycles. With features like FootFreeStop, ReverseRide, and TrafficMode, Liger Mobility is targeting both new and experienced riders. This strategic approach is helping the company to gain a substantial market share in the growing electric two-wheeler market[10].
Liger Mobility's products are also being recognized through awards and recognitions, such as the EV of the Year award from the Indian Smart Grid Forum. This recognition further boosts their market presence and credibility.
Liger Mobility is working towards financial inclusion by making their products affordable. The Liger X, for example, is priced at around Rs 90,000, including FAME subsidies. This pricing makes the scooter more accessible to a wider audience, contributing to financial inclusion[7].
The company is also planning to raise additional funds to ramp up sales in both domestic and export markets. This includes a plan to raise $30-50 million over the next three years, which will help in expanding their reach and making their products more affordable to a broader segment of the population[7].
Moreover, Liger Mobility's focus on reducing operational costs for commercial users, such as last-mile delivery services, can also contribute to financial inclusion by making transportation more economical for businesses and individuals alike.
Liger Mobility has been on a journey of financial growth and stability since its inception. Here’s a look at their financial journey:
Liger Mobility has been efficient with capital usage, focusing on innovation and product development. The company has raised over a million dollars from established incubators, angel investors, and grants. This funding has been crucial in perfecting their self-balancing technology and preparing for market launch[7].
The revenue growth is expected to accelerate with the launch of their products, Liger X and Liger X+, in the Indian market. The company's strategy of starting with experience centers and then scaling up through dealerships will help in generating significant revenue. Additionally, the expansion into commercial markets, such as last-mile delivery and ride-sharing, will further boost their revenue[7][8].
Liger Mobility’s financial growth is also tied to the increasing adoption of electric two-wheelers in India. As the market grows, the company is well-positioned to capture a significant share of the revenue.
Liger Mobility is on a path to profitability by focusing on design, IP, software, hardware, AI, assembly, and quality. The company collaborates with experienced manufacturing partners to productionize and scale their designs, which helps in controlling costs and ensuring quality[7].
The pricing strategy of Liger Mobility, with the Liger X priced at around Rs 90,000, is competitive and aimed at ensuring profitability. The company is also working on reducing operational costs for commercial users, which will help in maintaining profitability in the long run[7].
Liger Mobility’s focus on innovation and efficiency in capital usage has been key to their financial stability. As they scale up their operations, they are likely to achieve profitability by maintaining a balance between revenue growth and cost control.
Liger Mobility has raised significant funds to support their growth. The company has raised over a million dollars from various sources, including incubators, angel investors, and grants. They are planning to raise an additional $30-50 million over the next three years to further expand their operations[7].
The company’s valuation is expected to increase as they launch their products and expand their market share. The recognition and awards they have received, such as the EV of the Year award, also contribute to their valuation by enhancing their credibility and market presence[8].
Liger Mobility’s investment rounds have been strategic, focusing on both financial and operational support. This approach has helped them in building strong IP, patents, and a robust product lineup.
Liger Mobility has formed several strategic partnerships to support their growth and innovation. Here are some key partnerships:
While specific details on banking collaborations are not available, Liger Mobility’s focus on financial inclusion suggests they may be working with financial institutions to make their products more accessible. This could include financing options or subsidies that make the scooters more affordable to a broader audience.
In the electric two-wheeler market, collaborations with banks can be crucial for providing financing options to customers. Liger Mobility might be exploring such partnerships to enhance their market reach and customer base.
Liger Mobility is likely to form merchant partnerships to expand their sales and service network. The company plans to start with experience centers in select cities and then scale up through dealerships that share their values. This approach will help in establishing a strong distribution network[7].
Merchant partnerships will also be essential for commercial markets such as last-mile delivery and ride-sharing. By partnering with companies in these sectors, Liger Mobility can ensure their scooters are integrated into existing logistics and transportation systems, enhancing their utility and adoption.
Liger Mobility has formed technology alliances that are crucial for their innovation and growth. The company has been backed by the Department of Science and Technology (DST) and SINE - IIT Bombay, and has received seed capital and mentorship from these organizations[6].
The company has also been mentored by the Ministry of Heavy Industries (MHI) and the Automotive Research Association India (ARAI). These alliances have helped Liger Mobility in developing their proprietary Auto Balancing technology and other innovative features[6][8].
Liger Mobility’s technology alliances are also evident in their collaboration with component manufacturing partners. By working with experienced partners, the company ensures the quality and scalability of their designs, which is essential for their market success.
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