Eggoz

Eggoz Foundation Story

Eggoz is a startup that changed the way Indians buy eggs. Founded by four friends from IIT Kharagpur, the company has a unique story. Here’s how it all began.

Vision and Early Days

The idea of Eggoz was born out of a simple question: "Which came first, the chicken or the egg?" Abhishek Negi, Uttam Kumar, Aditya Singh, and Pankaj Pandey, all IIT Kharagpur alumni, often discussed entrepreneurship during their college days. In 2017, they decided to turn their dream into reality by addressing the demand and supply gap in the Indian poultry market[1][2][4].

At that time, most egg production was in southern India, while the majority of consumption was in northern India. This imbalance, along with poor protein quality and unhygienic practices in egg production, motivated the founders to start Eggoz. They spent a year researching and figuring out the operations and business model before setting up their first poultry farm in Bihar in 2018[1][2].

Founding Team Background

The founders of Eggoz come from a strong educational background. Abhishek Negi, Uttam Kumar, Aditya Singh, and Pankaj Pandey all graduated from IIT Kharagpur. After completing their studies, they settled into their professional lives but soon revisited their entrepreneurial dreams. Their diverse skills and experiences helped them navigate the challenges of starting a new business in a fragmented industry[1][2][4].

Abhishek Negi, one of the co-founders, shared the difficulties they faced when they first started. "We did not know the industry!" he said, highlighting the learning curve they had to overcome. Despite these challenges, their determination and teamwork helped them build a successful business[1].

Eggoz Business Evolution

Eggoz has come a long way since its inception. From its early days as a small poultry farm to becoming a leading egg brand in India, the company has seen significant growth and evolution.

From Initial Concept to Current State

Eggoz started with a simple yet ambitious goal: to provide high-quality, nutritious eggs to the Indian market. The founders began by setting up a poultry farm in Bihar and focusing on using herbal feed for the hens. This approach ensured that the eggs produced were healthier and of better quality compared to those available in the market[2][4].

The company faced several challenges, including the impact of the COVID-19 pandemic and supply chain disruptions. However, the founders worked closely with farmers and reassured them during difficult times, helping Eggoz overcome these obstacles. Today, Eggoz sells over 4 lakh eggs every day and has achieved significant revenue milestones[1][2].

Key Growth Milestones

Eggoz has achieved several key milestones since its founding. Here are a few notable ones:

• In 2018, Eggoz set up its first poultry farm in Bihar after a year of research and planning[1][4].
• In 2020, the company launched its branded eggs in the market, marking a significant shift from being just a poultry farm to a consumer brand[2].
• Eggoz has expanded its operations and now sells eggs across various regions in India, with plans to cover every part of the country[4].
• The company has secured funding from various investors, including Tracxn Labs, angel investors, and venture capital funds like Nabventures and Avaana Capital[1][5].
• Eggoz has achieved revenue of over Rs 100 crore, demonstrating its growth and market acceptance[2].

Product Portfolio Expansion

Eggoz has not just stopped at selling eggs; it has expanded its product portfolio to cater to diverse consumer needs. Here are some of the new products and initiatives:

• Eggoz plans to launch new products such as Egg Salani, Egg Powder, and Egg Liquid, further diversifying its offerings[2].
• The company has developed the ‘Pragati Poultry Model’ to support egg farmers and encourage healthy egg farming practices[5].
• Eggoz ensures that its eggs undergo 11 safety checks, providing consumers with fresh and odorless eggs[5].
• The company is working on an omnichannel presence, making its products available through various retail channels and its website[5].

Eggoz Technology Infrastructure

While Eggoz is primarily an egg production company, it also leverages technology to enhance its operations and ensure quality. Here’s a look at its technology infrastructure:

Core Platform Architecture

Eggoz uses technology to streamline its operations from farm to consumer. Here are some key aspects of its core platform architecture:

The company has adopted an asset-light farmer integrated model, which involves working closely with farmers to ensure high-quality egg production. This model is supported by technology that helps in managing the supply chain efficiently[5].

Eggoz also focuses on ensuring that its eggs are fresh and of high quality. The company uses technology to monitor and control the production process, from feeding the hens with herbal feed to processing the eggs with multiple safety checks[5].

Security and Compliance Framework

Although Eggoz is not a tech company in the traditional sense, it still follows strict safety and quality standards. Here’s how it ensures compliance:

Eggoz ensures that all its eggs undergo rigorous safety checks before they are sold. The company follows a strict quality control process to maintain the health and nutritional value of its eggs[5].

The ‘Pragati Poultry Model’ developed by Eggoz also emphasizes healthy egg farming practices, which include using herbal feed and maintaining clean and hygienic conditions for the hens[5].

Innovation in its Industry

Eggoz has brought several innovations to the egg industry in India. Here are some of the key innovations:

• Eggoz introduced the concept of branded eggs in India, which was a new approach in a market dominated by unbranded eggs[2][4].
• The company’s use of herbal feed for hens is a significant innovation, providing consumers with healthier eggs[2][4].
• The ‘Pragati Poultry Model’ is another innovation that supports small farmers and encourages healthy egg farming practices[5].
• Eggoz’s focus on ensuring 1-day fresh, odorless eggs through its 11 safety checks is a unique selling point in the market[5].

Company Market Impact

Eggoz, an Indian startup, has made a significant impact on the egg industry since its inception in 2017. Founded by three friends from IIT Kharagpur, Abhishek Negi, Aditya Singh, and Uttam Kumar, the company aimed to address the loopholes in the Indian egg industry, particularly the lack of nutritious eggs and the use of chemicals in poultry feed.

User Base Growth

Eggoz has seen substantial growth in its user base over the years. The company started with its first poultry farm in Bihar and has since expanded to several cities across India. Currently, Eggoz operates in Delhi-NCR, Jaipur, Chandigarh, Lucknow, Indore, Bengaluru, Hyderabad, and Mumbai[7].

• Online Presence: Eggoz sells its products through both online and offline channels. Online sales account for more than three-fourths of the total sales, indicating a strong digital presence[7].
• Subscription Service: The company offers a subscription service, allowing customers to receive regular deliveries of fresh eggs. This service has helped in retaining customers and increasing the user base[10].
• Partnerships with FoodTech Platforms: Eggoz partners with foodtech platforms like Zepto, Blibkit, Swiggy’s Instamart, and BigBasket to reach a wider audience[10].

Market Share Expansion

Eggoz is actively working to expand its market share across India. The company targets to increase its presence in the current markets and penetrate new ones.