Euler Motors Private Limited

Euler Motors Private Limited

In the heart of New Delhi, Euler Motors has been revolutionizing the commercial transportation landscape since 2018 with its innovative electric vehicles. Founded by Saurav Kumar, the company has rapidly grown to become one of India's top EV makers, with its flagship product HiLoad winning the 'EV of the Year' at the Apollo CV Awards. With a focus on creating superior alternatives to traditional mobility, Euler Motors has attracted leading customers and raised over $124 million in funding, underscoring its commitment to making electric vehicles a mainstream choice for commercial transport. By combining cutting-edge technology with sustainable practices, Euler Motors is poised to transform the future of transportation in India.
Key Details
City
Delhi
Founded In
2018
Founders
Saurav Kumar
Category
energy
Website
Click here

Euler Motors Private Limited

Euler Motors Private Limited is an automotive tech startup based in New Delhi, India. The company is focused on accelerating the adoption of commercial electric vehicles in India. Here is a detailed look at the company's foundation, business evolution, and technology infrastructure.

Vision and Early Days

Euler Motors was founded with a clear vision to lead the electric vehicle movement in India. The company's journey began with the belief that electric vehicles could be more than just a mode of transport; they could drive economic and environmental change. Saurav Kumar, the founder and CEO, is a passionate computer science engineer from Bihar who envisioned EVs as a force for positive change[2].

The early days of Euler Motors involved setting up a full stack ecosystem for commercial electric vehicles, including Indian-centric EVs, charging infrastructure, and service station networks. The company's initial focus was on solving last mile logistics for e-commerce and 3PL players. This strategic approach has been instrumental in their growth and impact[1].

Euler Motors' vision extends beyond just manufacturing vehicles; it includes creating a comprehensive ecosystem that supports the entire lifecycle of electric vehicles. This includes innovative battery technologies, charging solutions, and mobility services, all aimed at making electric vehicles a viable option for commercial use[3].

Founding Team Background

Saurav Kumar, the founder and CEO of Euler Motors, is a computer science engineer with roots in Bihar. Kumar's humility and passion for electric vehicles have set a high standard for the company. His background in computer science has been crucial in developing the technological advancements that Euler Motors is known for[2].

The founding team at Euler Motors has a strong focus on innovation and sustainability. They have created innovative battery technologies and vehicle designs that are tailored to Indian market needs. This team's commitment to a sustainable future is evident in their relentless efforts to improve and expand their offerings[3].

Key Team Members

  • Saurav Kumar - Founder and CEO
  • Other core team members who have contributed significantly to the company's growth and innovation


Company Business Evolution

Euler Motors has undergone significant evolution since its inception. From its early days of developing prototype vehicles to its current state of having a robust network of charging infrastructure and a diverse product portfolio, the company has made substantial strides.

From Initial Concept to Current State

The company started by working with prototype vehicles and collaborating with major e-commerce and logistics players like BigBasket, Udaan, and EcomExpress. This initial phase was crucial in testing and refining their products. Euler Motors raised significant funding in its Series A round in May 2020, which helped in scaling their operations[1].

Today, Euler Motors has established a network of over 100 charging infrastructure points in Delhi NCR, capable of charging over 200 electric vehicles. The company has also expanded its product line to include multiple vehicle platforms, with three already on the market and four more in development[3].

Euler Motors has also made significant advancements in its manufacturing capabilities, including the setup of a new manufacturing facility. This has enabled the company to meet the growing demand for its vehicles, with an order book of over 10,000 vehicles[3].

Key Growth Milestones

  • Raised INR 20 crore in Series A funding in May 2020 led by Inventus Capital India[1]
  • Acquired INR 15 crores in pre-Series A round from Blume Venture, Emergent Ventures, and Andrew Lee[1]
  • Established a network of over 100 charging infrastructure points in Delhi NCR[1]
  • Raised Rs 120 Cr in Series C funding round[1]
  • Expanded product portfolio to include multiple vehicle platforms[3]


Product Portfolio Expansion

Euler Motors has developed electric vehicles for various transport needs. The company currently has three vehicle platforms on the market and is working on four more. These vehicles are designed to meet the specific requirements of commercial transportation, including last mile logistics and other commercial vehicle segments[3].

The product portfolio includes vehicles with advanced battery technologies and innovative designs. Euler Motors' focus on creating a full stack ecosystem ensures that their vehicles are supported by a robust network of charging and service solutions[1].

The company's commitment to innovation is reflected in its continuous development of new vehicle models and technologies. This includes the integration of telematics and connected vehicle technologies to enhance the efficiency and effectiveness of their vehicles[4].

Company Technology Infrastructure

Euler Motors' technology infrastructure is a key component of its success. The company has invested heavily in developing advanced technologies that support its electric vehicle ecosystem.

Core Platform Architecture

Euler Motors' core platform architecture includes its proprietary software application, Euler Shepherd. This application provides comprehensive telematics services, enabling businesses to manage their fleets more efficiently. The platform collects extensive data from vehicles, including over 400 data points at intervals ranging from 1 to 5 seconds[4].

The company's technology infrastructure also includes advanced battery technologies, such as its IP67 13 kWh battery pack with patented liquid cooling technology. This technology ensures efficient thermal management and enhances the performance and lifespan of the batteries[4].

The Euler Software Stack, known as ESS-5.0, plays a crucial role in optimizing the supply chain operations. It leverages data analytics and AI to improve vehicle performance, optimize battery management, and predict maintenance needs[4].

Security and Compliance Framework

Euler Motors' technology infrastructure is designed with a strong focus on security and compliance. The company's vehicles are equipped with a Telematics Control Unit (TCU) that ensures secure data transmission and regulates vehicle performance. The TCU also triggers alerts to relevant stakeholders if any issues are detected[4].

The company's commitment to security extends to its data management practices. Euler Motors uses advanced inference and ETL (Extract, Transform, Load) pipelines to generate valuable insights from the data collected. This ensures that all data is handled securely and in compliance with relevant regulations[4].

Innovation in its Industry

Euler Motors is at the forefront of innovation in the electric vehicle industry. The company is investing in emerging technologies such as solid-state batteries, advanced materials, autonomous driving, and connected vehicle technology. These innovations are expected to significantly enhance the efficiency and effectiveness of their vehicles[4].

The company's liquid-cooled battery pack is a groundbreaking innovation that sets it apart from other EV manufacturers. This technology, combined with their advanced telematics and software solutions, positions Euler Motors as a leader in the industry[4].

Euler Motors' focus on sustainability is also a key aspect of its innovation. The company aims to reduce CO2 emissions and conventional fuel consumption through its electric vehicles. Their commitment to a sustainable future drives their continuous innovation and improvement in EV technologies[3].

Company Market Impact

Euler Motors, founded in 2018 by Saurav Kumar, has been making significant strides in the electric vehicle (EV) market in India. The company focuses on commercial electric vehicles, particularly three-wheeled electric vehicles (e3W), which are crucial for last-mile delivery and cargo transport.

User Base Growth

Euler Motors has seen substantial growth in its user base over the years. The company has partnered with major clients such as Flipkart, BigBasket, and Udaan, which has helped in expanding its customer base[7][10].

  • Client Partnerships: Euler Motors works with several prominent companies, including e-commerce giants and logistics firms.
  • Vehicle Sales: In FY23, Euler Motors sold 883 vehicles, a significant increase from 341 vehicles in FY22. As of the current fiscal year, the company has sold 1,880 vehicles[8].
  • Geographical Expansion: The company plans to expand its operations to 40 cities by the end of FY24, which will further increase its user base[8].


The growth in user base is also driven by the increasing demand for electric vehicles in the commercial sector. As more companies look to transition to sustainable and cost-effective transportation solutions, Euler Motors is well-positioned to meet this demand.

Market Share Expansion

Euler Motors aims to capture a significant market share in the EV sector. The company plans to expand its footprint in 12 new markets in the next fiscal year, including key delivery hubs like Bangalore, Chennai, and Hyderabad[7].

  • Market Expansion Plans: Euler Motors targets to capture around 20% market share by 2025. This ambitious goal is supported by its plans to deploy 8,500 units of its HiLoad e3W on the road by the end of FY23[7].
  • New Markets: The company will focus on establishing a strong presence in new markets through strategic deployments and partnerships.
  • Competitive Edge: Euler Motors' high-load capacity and extended-range vehicles give it a competitive edge in the market, making it an attractive option for commercial users.
    Financial Inclusion InitiativesEuler Motors is also working on financial inclusion initiatives to make its vehicles more accessible to a broader audience. The company has launched financing platforms and partnerships to support its customers.
  • Financing Options: Euler Motors has been part of platforms that offer resale and financing options for electric commercial three-wheelers. This helps in making the vehicles more affordable for small businesses and individuals[6].
  • Collaborations: The company collaborates with financial institutions to provide easy financing options for its customers.
  • Affordability: By offering financing solutions, Euler Motors aims to make electric vehicles more accessible and affordable, contributing to financial inclusion in the transportation sector.
    Company Financial JourneyEuler Motors has experienced significant financial growth and challenges since its inception. Here is an overview of its financial journey.
  • Revenue Growth Story
  • Euler Motors has seen a remarkable increase in its operational revenue. In FY23, the company recorded a 250% annual increase in operational revenue, reaching INR 61.53 crore[8].
  • Revenue Increase: The revenue growth is attributed to the increasing demand for electric vehicles and the company's strategic expansions.
  • Sales Performance: The sale of 883 vehicles in FY23, up from 341 in FY22, contributed significantly to the revenue growth.
  • Future Projections: Euler Motors aims for an annual revenue of INR 200 crore for the current financial year, indicating continued growth[8].
    Path to ProfitabilityDespite the revenue growth, Euler Motors faced significant financial challenges in FY23. The company recorded a net loss of INR 175 crore, up from INR 36 crore in the previous year[8].
  • Expense Management: The major expenses for the company included the cost of materials, which surged to INR 68 crore from INR 9 crore in FY22. Other significant expenses were warranty, rent, employee salaries, and research[8].
  • Cost Control Measures: To move towards profitability, the company needs to manage its expenses effectively. This includes optimizing production costs and reducing overheads.
  • Future Plans: Euler Motors plans to use new funds to cover operational costs and enhance its charging network, which could help in reducing losses and moving towards profitability[8].
    Investment Rounds and ValuationsEuler Motors has raised substantial funding to support its growth and expansion plans. Here are some key details about its investment rounds:
  • Total Funding: Euler Motors has raised a total of $124.67 million in funding[6].
  • Recent Funding: The company raised INR 120 crore in its Series C round at a lower valuation than its previous funding round. New investors like British International Investment and Green Frontier Capital joined existing ones like Blume Ventures and GIC Singapore[8].
  • Investor Support: The funding has been crucial for Euler Motors' expansion plans, including increasing production capacity and expanding its market presence.
    Company Strategic PartnershipsEuler Motors has formed several strategic partnerships to enhance its operations and market reach.
  • Banking Collaborations
  • Euler Motors collaborates with financial institutions to provide financing options to its customers.
  • Financing Platforms: The company is part of platforms that offer resale and financing options for electric commercial three-wheelers. This includes collaborations with banks and financial institutions to make vehicles more affordable[6].
  • Easy Financing: These partnerships help in providing easy financing options, making Euler Motors' vehicles more accessible to a broader audience.
  • Financial Support: Banking collaborations are essential for supporting the financial inclusion initiatives of Euler Motors.
    Merchant PartnershipsEuler Motors has strong partnerships with various merchants and logistics companies.
  • Client Partnerships: The company works closely with clients like Flipkart, BigBasket, and Udaan. These partnerships have been instrumental in expanding its customer base[7][10].
  • Logistics Support: Merchant partnerships help in ensuring a smooth delivery and logistics process, which is critical for the commercial sector.
  • Mutual Benefits: These partnerships benefit both Euler Motors and its clients by providing reliable and cost-effective transportation solutions.
    Technology AlliancesEuler Motors also focuses on technology alliances to enhance its products and services.
  • Charging Network: The company is working on enhancing its charging network, which is crucial for the widespread adoption of electric vehicles. This includes partnerships with technology firms to improve charging infrastructure[8].
  • Vehicle Technology: Euler Motors collaborates with technology companies to improve the performance and efficiency of its vehicles.
  • Innovation: Technology alliances help Euler Motors in staying ahead in the EV market by adopting the latest technologies and innovations.