Healthians is an Indian diagnostic company that started its journey in 2015. Founded by Deepak Sahni, the company is headquartered in Gurgaon, Haryana. Deepak Sahni, a serial entrepreneur, had a clear vision to make healthcare more accessible and preventive care a priority in India.
Deepak Sahni's vision for Healthians was to add 10 healthy years to every Indian's life. He realized that in India, people were more focused on treating illnesses rather than preventing them. This gap in the industry prompted him to start a customer-centric diagnostic and wellness company[2][4].
Sahni began his entrepreneurial journey at the age of 19 with a computer assembling business. He later transitioned into the healthcare sector by creating websites for doctors and hospitals. However, he soon realized that his work was not positively impacting people's health, as many were selling their assets to afford treatments. This led him to sell his previous ventures and start anew in the diagnostic and health check-up sector.
In 2014, Sahni started healthcheckdeals.com, a diagnostic and health check-up firm that offered discounted pathology tests by partnering with other diagnostic labs. This experience laid the groundwork for the launch of Healthians in 2015.
Deepak Sahni is the CEO and Founder of Healthians. He has over 18 years of experience in the healthcare, marketing, and technology sectors. Before founding Healthians, Sahni had several successful entrepreneurial ventures, including a digital healthcare agency and High Beam Global. He has also represented India at the Medical Tourism Congress in the US for three consecutive years[2].
Sahni's educational background includes a degree and master's in computer application from Sikkim and Manipal University. His diverse experience and passion for healthcare have been instrumental in shaping Healthians into what it is today.
The founding team of Healthians included three people from Sahni's last tech agency, two marketing professionals, and one product manager. This team helped in launching and growing the company from its early days[4]).
Healthians has undergone significant growth and evolution since its inception in 2015. From its first laboratory in Gurugram to operating in over 250 cities, the company has expanded rapidly. Here’s a look at its journey and key milestones.
Healthians started with a focus on preventive care tests. The company offered health tests at discounted rates by partnering with other diagnostic labs. This initial concept quickly gained traction, and Healthians expanded its services to include doorstep sample collection and fully automated laboratories[4]).
Today, Healthians is India’s leading health test at home service, trusted by over 2 million households. The company has a network of 12 state-of-the-art laboratories and a large team of skilled phlebotomists who specialize in sample collection from homes[2][3]).
Customers can connect with Healthians via the app, call center, or website to schedule tests. The company offers services for customers with prescriptions and those seeking preventive tests based on their lifestyle[4]).
Healthians has achieved several key milestones since its inception. In 2019, the company acquired Healthy Labs, a diagnostic and logistics provider based in Mumbai. This acquisition helped in expanding its services and improving logistics[1][5]).
In the same year, Healthians organized the first edition of National Health Checkup Day in partnership with The Times of India to raise awareness about preventive healthcare[1]).
In 2021, Healthians signed an MoU with Delhi Paramedical and Management Institute and SV for providing training and education in diagnosis, paramedical sciences, and healthcare[1]).
Recently, in March 2024, Healthians partnered with DreamFolks, an Indian airport service aggregator company[1]).
Healthians has expanded its product portfolio significantly over the years. The company now offers a wide range of health tests across various categories. Customers can choose from different packages based on their lifestyle and health needs[3]).
The company has also implemented a Health Test Package Recommendation Engine using AWS data analytics services. This engine provides recommendations with a confidence level of over 80%, improving business performance and decision-making[3]).
In addition to diagnostic tests, Healthians provides 100% online consultations with a team of 48 doctors and 120 consultants[4]).
Healthians has leveraged advanced technology to enhance its services and operations. Here’s a look at its core platform architecture, security and compliance framework, and innovations in the industry.
Healthians uses AWS data analytics services to centralize and modernize its data warehouse. The company integrates various data sources into Amazon Redshift and uses Amazon QuickSight for real-time insights and better decision-making[3]).
The platform architecture includes components such as AWS Networking Components, Amazon S3, AWS Lambda, AWS Lake Formation, AWS Glue, and AWS SageMaker. These tools help in scaling the company's data growth and reducing operational overhead[3]).
The Health Test Package Recommendation Engine is a key component of this architecture, providing accurate recommendations to customers based on their health profiles[3]).
Healthians operates under strict security and compliance guidelines to ensure the integrity and confidentiality of patient data. The company has a registration certificate under the Clinical Establishment Act, 2010, and adheres to NABL and ICMR approved lab standards[1]).
The company's fully automated laboratories and skilled phlebotomists ensure that sample collection and processing are done with the highest standards of safety and accuracy[3]).
Healthians has been a pioneer in the diagnostic industry by leveraging technology to improve the customer experience. The use of AWS data analytics services has enabled the company to modernize its data analytics and machine learning platform[3]).
The company's focus on preventive care and doorstep sample collection has revolutionized the way health tests are conducted in India. Healthians has also organized initiatives like National Health Checkup Day to raise awareness about preventive healthcare[1]).
The implementation of a Health Test Package Recommendation Engine has set a new standard in the industry, providing personalized health test recommendations to customers[3]).
Healthians, an Indian diagnostic company, has made a significant impact on the healthcare market. Here’s how:
Healthians has seen a remarkable growth in its user base. The company now serves over 5.5 million users across India[7].
Healthians started small but has grown rapidly. It now operates in over 250 cities, providing diagnostic services to a large population. This expansion has helped the company reach more people and improve healthcare access.
The user base growth is also attributed to the company's innovative services, such as at-home diagnostic tests. This convenience has attracted many users who prefer the ease of getting tested from their homes.
Additionally, Healthians has conducted more than 10 crore tests to date, which is a testament to its growing user base and the trust people have in its services.
Healthians is expanding its market share both domestically and internationally.
In India, Healthians has established a strong presence with its network of 12 labs across the country. It has also partnered with local labs and insurance companies to expand its services.
Internationally, Healthians has started providing diagnostic services in a few African countries. This expansion has seen a 30% increase in demand for international services, prompting the company to plan for opening its own labs in at least two countries by the end of this year.
The company's strategic partnerships and technological capabilities have enabled it to offer specialized and complicated tests that are not available in many geographies.
Healthians is working towards making healthcare more accessible and affordable.
Healthians aims to add 10 healthy years to every Indian's life by providing preventive health tests at honest prices. This vision aligns with making healthcare more inclusive and accessible to a wider population.
The company offers free home sample collection and delivers soft copies of reports the same day, making it convenient and cost-effective for users.
Healthians also runs a mobile healthcare service called ‘Health on Wheels’ which has traveled over 26,000 km and conducted over 300 camps across the country. This initiative helps reach remote and underserved areas.
Healthians has had a notable financial journey since its inception.
Healthians has seen steady revenue growth over the years.
In the fiscal year ending March 2024, Healthians recorded an 8% year-on-year growth in revenue. The company's revenue from operations increased to Rs 243 crore from Rs 224 crore in the previous year.
The primary source of revenue for Healthians is from running laboratories for pathological tests. This segment saw an 8.62% increase to Rs 240.5 crore in FY24. Additionally, the company earns from the sale of supplements and non-operational activities like interest income.
Healthians derives 90% of its revenue from diagnostic services and 10% from sales of supplements and other ancillary services. This diversified revenue stream helps in stabilizing the company's financial health.
Healthians has been working towards achieving profitability.
In FY24, Healthians reduced its losses by 65% and achieved EBITDA breakeven. This was possible due to controlled spending on advertising and employee benefits. The company's advertising expenses shrunk by 62% and employee benefits costs dropped by 11.8%.
The company has been focusing on manoeuvring towards profitability over the last 12-15 months. This strategic approach has helped in narrowing losses and achieving a breakeven point in EBITDA.
Healthians aims to file for an IPO once its revenue reaches approximately Rs 800 crore, indicating a strong financial outlook and growth potential.
Healthians has received significant funding through various investment rounds.
Healthians has raised over $110 million across eight funding rounds. The company's total funding includes investments from prominent investors like HealthStart, YouWeCan, BeeNext, DG Incubation, DG Daiwa Ventures, Beenos Partners, Mistetoe, Trifecta Capital, Asuka Holdings, and Kotak Private Equity[6].
In 2022, Healthians announced plans to raise another $54 million in a funding round led by WestBridge Capital. This investment will further support the company's expansion plans and technological advancements.
The company's valuation has increased significantly with each funding round, reflecting its growth potential and market impact.
Healthians has formed several strategic partnerships to enhance its services.
Healthians has partnered with various financial institutions to improve its services.
While specific details on banking collaborations are not highlighted, Healthians' expansion into international markets involves partnerships with local insurance companies. These partnerships help in outsourcing specialized tests and ensuring the smooth operation of diagnostic services.
The company's financial inclusion initiatives also suggest collaborations with financial institutions to make healthcare more affordable and accessible.
Healthians' focus on preventive healthcare and its vision to add 10 healthy years to every Indian's life may involve future partnerships with banks and financial institutions to offer health-related financial products.
Healthians collaborates with merchants to expand its service reach.
Healthians has partnered with local labs and insurance companies in African countries to expand its diagnostic services. These partnerships enable the company to offer specialized tests that are not available locally.
The company's mobile healthcare service, ‘Health on Wheels,’ also involves partnerships with local merchants and community organizations to conduct health camps across the country.
Healthians' strategic partnerships with merchants help in increasing its market reach and providing better services to its users.
Healthians leverages technology to enhance its diagnostic services.
Healthians uses a technology-driven healthcare matrix to provide efficient and precise diagnostic services. The company's network of highly trained full-time phlebotomists and advanced laboratory facilities ensure high-quality testing and reporting.
The company's ability to deliver soft copies of reports the same day is a result of its technological capabilities. This quick turnaround time enhances the user experience and sets Healthians apart in the diagnostic services market.
Healthians' international expansion involves sending pathology samples to its labs in India within 48 hours, which is facilitated by its technological alliances and logistics partnerships.
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